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The digital marketing industry has more buzzwords and jargon than many of us care for, and I’m sure you probably use some specialized terms in your industry, too.

To learn more about the problem-solving aspect of PPC ad copy, check out this article from PPC University about ad text.

Advertisers often pay close attention to the types of ads their competitors are running.

Unfortunately, prospects often don’t – all they see are dozens of ads that all look and sound the same.

Twitter offers a helpful “What’s trending” section to help you quickly identify trending topics based on your preferences, and hopping on a temporary bandwagon could help you capitalize on social trends to capture additional clicks.

Be wary of the (very) fleeting nature of some social trends, though – this is definitely not a “set it and forget it” approach.

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NOTE: If you want to poke a little fun at a competitor as a joke, that’s probably fine.

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