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Ironically, Facebook has helped propel the transition from social networking to social messaging by acquiring Whats App and also controversially requiring its mobile users to download a standalone Messenger app in 2014.
Whats App and Messenger both now boast over a billion users, the milestone where founder Mark Zuckerberg has suggested monetization becomes feasible, although it remains unclear how this might transpire.
Date posted: January 18, 2017 Over the past few years, there has been a fundamental shift in how we use social media – a trend most evident in the online behaviour of today’s hyper-connected students.
Mobile messaging apps like Whats App, Facebook Messenger, Snapchat and We Chat have transformed the way we communicate, signalling a mass migration from public social media “broadcasts” to more intimate and private correspondence.
The immediacy of correspondence reduces the risk of misunderstandings while conversation threads (end-to-end message history) let either side easily resume discussions without having to hunt for context.
Facebook has long been in decline among teenagers, who are weary of privacy concerns and “drama” from the permanence of posted content.
People of all ages have been sharing far fewer personal details on the world’s biggest social network following years of adding random acquaintances from diverse circles – a phenomenon Facebook calls “context collapse”.
The app has exceeded expectations as a communication method in higher education and diverse industries for its immediacy (it’s connected to the user’s mobile number) and end-to-end encryption that protects user privacy (although a recently discovered security backdoor could hypothetically allow Facebook or government agencies to intercept encrypted messages).
Whats App has already been adopted by some healthcare institutions to facilitate clinical communications, enhance learning and improve patient care while preserving confidentiality.